Privacy Policy

1. Introduction

Filtration Brothers LLC ("we," "us," "our," or "Filtration Brothers") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or use our water filtration installation, maintenance, and sales services in the Greater Houston area.

2. Information We Collect

Personal Information You Provide

We may collect the following information when you contact us or request our services:

• First and Last Name
• Phone Number
• Email Address
• Physical Address (for water test requests and service delivery)
• Service preferences and requirements
• Payment information (collected only in person during transactions)
• Communications through our "How can we help?" form
• Any additional information you provide in messages or consultations

Information Collected Automatically

When you visit our website, we automatically collect certain information through Google Analytics 4, including:

• IP addresses (anonymized)
• Browser type and version
• Device information (type, operating system, screen resolution)
• Pages visited and time spent on each page
• Referring website or search engine
• Geographic location (city and country level)
• Interaction events (clicks, scrolls, form submissions)
• Google Analytics cookies (_ga, _ga_*, and other GA4 cookies)

This information helps us understand how visitors use our website and improve our services.

3. How We Use Your Information

We use the information we collect to:

• Provide water filtration installation, maintenance, and sales services
• Process your service requests and schedule appointments
• Process payments and financing applications
• Send service-related communications
• Respond to your inquiries and provide customer support
• Send marketing communications (with your consent)
• Improve our services and customer experience
• Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

• ISPC: For financing applications and approvals (when you choose financing)
• Stripe: For credit card payment processing (payment information is processed directly by Stripe and not stored by us)
• Pipedrive CRM: For internal customer relationship management only
• Google Workspace: For email communications and internal operations
• Google Analytics: For website analytics and understanding visitor behavior (data is processed according to Google's privacy policy)

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

5. Data Retention

We retain your personal information only for as long as necessary to provide our services, maintain warranty records, and comply with legal obligations. Contact information and service history are maintained to support our lifetime service commitment for Maytag™ Water Treatment systems and lifetime support for other products.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Payment information collected in person is processed immediately through secure third-party processors (Stripe or ISPC) and is not stored in our systems.

7. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt-out of marketing communications
• Request restriction of processing of your information

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking

We use Google Analytics 4 to collect information about how visitors use our website. Google Analytics uses cookies to track visitor interactions. These cookies collect information in an anonymous form, including:

• The number of visitors to the site
• Where visitors have come from
• The pages they visited
• How long they spent on the site

The main cookies used by Google Analytics are:

• _ga: Used to distinguish users (expires after 2 years)
• _ga_*: Used to persist session state (expires after 2 years)

How to control cookies: You can control and delete cookies through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information about Google Analytics cookies, visit Google's cookie usage page.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of any changes by posting the new Privacy Policy on our website and updating the "Effective Date" at the top of this policy.

11. Contact Information

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

12. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA). If you are a California resident, please contact us for more information about your rights.

13. Texas Privacy Rights

This Privacy Policy is governed by Texas law. Any disputes relating to this Privacy Policy shall be resolved in Harris County, Texas.